About us

The English say that all the classic contents of the male wardrobe come from either the British aristocracy or the British army.

And looking at suits, shoes, or classic men's jackets and coats, it's hard not to be right - oxford shoes, brougs or derby, trench coats, parkas, diplomatic coats have British origin.

But in this era of workwear freedom, the rules have faded. In the times of thousands of new start-ups, where everyone is chasing easy money, where the rules have loosened up, where everything is the result of mass production, exploitation...

We wanted to combine the good old days of British gentlemen’s style with solid military durability. 



Do you know that the choice of dress belt should be dictated first by the shoe’s colour and then by the hue of the jacket and trouser?

Ever wondered why dark brown leather belts and brown suede shoes raise the taste level of any casual outfit?
Why mixing a black belt with a pair of black slip-ons imposes a different sense of style?
As far as colour theory goes, it’s a visually comforting combination. But only wearing top-quality leather belt enriches anything worn in close proximity.
In Joe Gutsy, we wanted to give you the comfort of taking care of your shoes, we will take care of the accessories. 
"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price alone are this man’s lawful prey"
John Ruskin